With ecommerce accounting for over 20% of global retail sales, its potential as a sales channel can’t be denied.
However, the competition is fax lists extremely high as more and more ecommerce brands popping up in every possible niche.
That’s where the need for great ecommerce lead-generation strategies comes in. Through targeted strategies, you can make your brand stand out in the crowd and generate tons of relevant leads for your business.
Want to learn how that works?
Read this detailed guide to ecommerce lead generation to learn all you need to know. Let’s start with the basics.
What is Ecommerce Lead Generation?
Lead generation is the process of attracting the interest of potential customers and capturing their get a startup visa to canada! information for marketing purposes. Ecommerce lead generation involves attracting and capturing leads for any business that sells products or services online.
A lead could be someone who:
- Subscribes to your newsletter
- Enroll in an online course or webinar
- Provides their contact information to access an offer or resource
- Have created an account on your website for a free product trial
To put it simply—a lead is anyone who shows interest in your business and provides their personal information. The moment they divulge their information, a lead is considered “captured.”
After that, marketers nurture the leads and persuade them to become customers.
7 Ecommerce Lead Generation Tactics That Actually Work
Here are some strategies for ecommerce lead generation that will get you great results.
1. Run Targeted Social Media Ads
This is one of the ecommerce lead-generation strategies that deliver quick results.
Let’s face it: with millions or even billions of active users, social media platforms are perfect for reaching a list provider large audience. To put things into perspective, here is a visual showing the top social media platforms by the number of users.
Image via Statista
Facebook, YouTube, and Instagram are not just the largest platforms, but also the best for ecommerce lead generation.
Why?
According to a PYMNTS report, 43% of consumers browse social media platforms to discover new brands or products. The most popular products people buy via social media are apparel, beauty products, and food & beverage products.
Image via PYMNTS
As you can see from the image above, Facebook and Instagram are the top platforms for social commerce.
