The main reasons why rich The background content is gaining attention in modern digital marketing are due to its ability to improve user experience (UX) and SEO. These characteristics make rich content indispensable for strengthening your online competitiveness.
First, rich content is a powerful tool for improving
UX: Caterpillar, a leader in the heavy equipment industry, uses rich content to streamline searches for repair parts.
Users can find the best part from a huge selection of options simply by entering a serial number or model number. Rich content like this organizes complex information and provides it intuitively, greatly improving user satisfaction.
Caterpillar Rich Content
(Source: CAT )
Furthermore, rich content is also effective in terms of SEO.
Content that includes video and interactive elements attracts users’ attention, increases their time on america phone number list the site, and improves search engine rankings. Visual elements such as images and videos can appear not only in regular search results, but also at the top of image and video searches. This increases your visibility in search results and can further drive traffic to your site.
Video digest for blog posts
(Video digest posted on our blog post)
In this way, rich content is not just a means of transmitting information, but also plays an one potential solution to improving customer support important role in digital marketing as a tool that improves user experience and rankings in search engines. By taking advantage of this characteristic, you can strengthen your competitiveness in the digital space and deepen engagement with your customers.
The pros and cons of rich content
To make the most of rich content, be sure to understand its advantages and disadvantages.
The benefits of rich content
Rich content has the belgium business directory following advantages: efficient information transmission, increased user engagement, and improved conversion rates. Let’s take a closer look at each of these advantages.
Advantage 1: More efficient information transmission
It is said that the average attention span of modern people is only 8 seconds , and it is getting shorter every year. Against this background, rich content is attracting attention as a way to effectively convey information within a limited time. One of the reasons for the popularity of short videos on YouTube and TikTok is that they can visually convey a lot of information in a short amount of time.
According to a study , the brain processes visuals 60,000 times faster than text. Also, the amount of information contained in one minute is equivalent to 1.8 million words . Rich content contains a huge amount of information that cannot be conveyed by text alone, making it an intuitive and easy-to-understand means of communication for users.
Zapier is a tool that integrates and automates multiple web services and applications, but it is not easy to convey its operability and convenience through text alone. Therefore, Zapier has set up operation videos to appeal to the value of the tool in a visually easy-to-understand way. Users will be able to intuitively understand how to use the tool.
