Without the right technology, it’s difficult to implement an effective email marketing strategy. Consider hiring a platform that automates email marketing actions , gathers information about contact behavior on your brand’s website, and integrates that platform with your CRM or databases. Today, there are a wide range of tools available , from the simplest to the most sophisticated, with very affordable costs for companies of any size. 10. Campaign measurement and adjustment fails Measure, compare, and adjust . Any marketing strategy should take these three steps into account. Of course, this cycle also applies to email marketing.
Make sure to calculate the
ROI of your overall email marketing strategy , and also try to choose a manageable number of metrics that allow you to see the phone number list evolution of the different campaigns. What is typically measured? According to Litmus , and this is no surprise, the eight most used metrics by marketing professionals are opens (95%), clicks (88%), unsubscribes (73%), clicks on opens or CTOR (69%), bounce rate (56%), conversions (55%), deliverability (47%), and database size and growth rate (37%). Okay, so you have the data in hand, and you might be wondering, for example, what number is considered a good unique open rate or what percentage of unsubscribes becomes worrying.
There are studies such as
Get Response’s benchmark metrics , that you can use as a guide for different countries and industries , but keep in mind that there may be many other factors you should consider. These numbers aren’t indisputable; rather, you b2b marketing strategy with hubspot should use them as a simple guideline. Also consider running A/B tests to test subject lines, sending times, images, colors, calls to action, tone of communication, etc. Each test should focus on a single element. So you can have a clear view of the scope of each of the changes you make. In short, if you’re interested in avoiding these common email. Marketing mistakes (we’ve only selected the most common ones), trust experienced professionals to help you build a solid database.
plan your strategy in advance
Follow the best practices we discussed in the article, measure results, and adjust as needed. It’s not easy to stand out among the qatar numbers more than 300 billion emails sent. Each year, but you’ll be closer to achieving your goals. We currently live in an era of constant change, to which companies must adapt. If you’re part of an agency’s marketing department or interested in improving. Your business through new technologies, you’ve surely realized that. Digital transformation means abandoning all the concepts we had about how to run a company. Inbound marketing , for example, changed the commercial. Landscape of businesses because it was able to offer interesting and engaging information to anyone who had a need.
