Survey by questionnaire
SMS is also effective for conducting surveys such as customer satisfaction surveys and market research. A URL to a web overseas data survey form is included in the message, and responses are requested. Due to the high open rate, a higher response rate can be expected compared to email. By automatically sending the survey at the right time, immediately after a product purchase or service use, it becomes easier to obtain higher use emojis, puns, or a sense of urgency to grab their attention quality feedback.
Another useful feature is the two-way SMS function, which receives SMS replies from customers and automatically responds to routine inquiries. For example, it is possible to automatically respond to simple keywords such as “Click here for details” or “Reply with ____ to change your reservation” and to direct customers to FAQs. This reduces the burden on operators, allows 24-hour support, and allows customers to b2b phone list quickly obtain information. It is also possible to create a flow that connects more complex inquiries to human support only.
Other use cases (important notifications, marketing)
In addition to the above, automatic and scheduled SMS sending is used in a variety of situations.
