We get asked this question all the time: What is a good email open rate?
Unfortunately, there’s not a definitive answer. If there were, we wouldn’t have to write an entire article on the subject.
However, there are a few things you job function email database should know as a marketer to improve your email open rate and make sure your email deliverability stays high. If you’re participating in opt-in email marketing — and you should — data can provide the answers to your most pressing questions. That’s what we’re going to cover today.
What is Email Open Rate?
Email open rate is a metric marketers use to determine what percentage of their subscribers actually open the emails sent to them.
Let’s say that you have a list of 1,000 email subscribers in your desktop database. You send out a marketing email, then check your open rate. Based on your data, 500 people opened your email.
That makes your email open rate 50 percent. Half of your subscribers actually opened your message.
Of course, that doesn’t tell best digital marketing agencies in lima the whole story. However, it’s a good indication of how well your email marketing campaign is progressing.
Why? Because when people don’t open your emails, they never get the chance to discover what you have to say in the body of that email. You wind up with inconsequential emails that do nothing to help you grow your business.
Of course, you can’t expect everyone to open your messages. But you can use your email open rate to gauge your marketing campaign’s health.
What Does Open Rate Indicate?
Before we can answer the primary question — What is a good email open rate? — we need to figure out what open rates mean.
Open rates tell you how well your list provider outreach email marketing is working.
A high open rate suggests that your emails are:
- Catching the attention of recipients with compelling email subject lines
- Reaching inboxes and avoiding spam filters
- Appealing to the recipient list (content is relevant to their interests)
On the other hand, a low open rate might signal a need to improve areas like:
- Subject line
- Content relevancy
- Sender reputation
It’s a comprehensive perspective that provides a clear picture of your campaign’s performance that allows you to evaluate what works in your emails and how you can improve your email campaigns.
For a well-rounded understanding of your campaign’s performance it’s important to consider open rates alongside other metrics. These metrics can include click rate, conversion rate optimization, unsubscribe rate and more.
How Do You Calculate Email Open Rate?
It’s easy to calculate your email open rate. You divide the number of people who open your emails by the total number of subscribers, then multiply the result by 100.
Let’s say you have 7,500 subscribers and 6,600 opened your email. You would divide 6,600 by 7,500, which is .88. Multiply .88 by 100 to get your email open rate percentage: 88 percent.
What Is a Good Email Open Rate In 2024?
You can get a benchmark to determine what is a good email open rate by looking at email marketing statistics. The average open rate across all industries is 39.7%, with a 1.0% CTR.
